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Engagement Ring



Gold Wedding Rings



we buy gold,diamonds,sliver,coins

and watches

repair inside, layaway,battery replacement


buy and trade

0% financing up to 2 years,

financing with no credit checks



Mature Woman

This team was extremely helpful and amazingly professional! I had my engagement ring resized and they were very reasonable on the price and the work was impeccable!! Not to mention, quick!! We had some card reading issues on my payment, but they worked through it and my experience could not have been better. Definitely coming here for all my future jewelry needs 😊-

man 8

I want to thank everyone at the 66th store for being honest, and for standing behind your product.As for the public, I want everyone to know that you can buy here with confidence and pride. yes, they have the best prices, but what won me over is the way you get treated, I love everyone there because they are so nice and they will stand by you every step of the way. Try them out, you won't regret it. thank you Sam for owning and running such an awesome store. GOD BLESS YOU guys ALWAYS. Henry

man 7

Very professional and extremely friendly. Just the kind of place I have been searching for. My jewelry is very important to me and I trust this place and feel comfortable dropping my jewelry off. I went in to get a change of size for my ring that belonged to my great great great aunt and they had it done within three hours. Also, when I went in the first time I noticed everyone was returning customers. One lady even said I wouldn't take my jewelry anywhere else. I will definitely be coming here again and I would highly recommend this place. I drive from downtown st. Petersburg just to come here. And this is the 66th Street location by Publix.

Smiling Woman

Sam will make you feel like a"Treasured Guest" in his store and goes over and beyond to please his customers. Honestly I could not find a better guy to deal with anywhere. He is kind and very professional as well as fair and reliable. Sam and his staff are all great!


We are St. Petersburg"s leading jewelry store, Over 30 years experience, our family-owned business has satisfied more than 100,000 customers from all over the country. We carry the largest selection of fine jewelry and wristwatches under one roof.  Our selections include everything from classic diamond solitaire engagement rings and striking gold jewelry to exquisite fancy yellow diamonds and pre-owned Rolex and Breitling wristwatches.

Our courteous staff of jewelry experts are on hand to help you. They will be more than happy to assist with choosing the perfect engagement ring or other piece of jewelry for that special someone. They can also help you trade in or sell unwanted jewelry or precious metals. You can bring your jewelry in for an appraisal,Our selection of loose diamonds is truly breathtaking, and we invite you to examine our collection of shimmering cuts. We carry Round, Princess, Radiant, Emerald, Pear, Heart, Marquise, and Trillion Cut diamonds, all available in various sizes, colors, and clarities. Each piece is hand selected by our owner to ensure maximum brilliance. Whether you are looking for the perfect ring, tennis bracelet, diamond earrings, or pendant, you are sure to find your ideal piece in our collection.

Our specialty is providing high-quality, designer-like mountings without the designer price tag. We offer savings up to 30% on amazing designer pieces. In addition to our diamond collection, we carry a full line of semi-precious and precious gemstone jewelry. 

You will find emerald, ruby, opal, sapphire, amethyst, and other beautifully colored stones in a variety of shapes and sizes. Do not forget we take coins too! We are happy to assist you in buying or selling certified rare coins and currency, as well as gold, silver, and platinum bullion. When you choose to shop at the Laura's Five Star Jewelry, you will always receive the finest jewelry guaranteed. You can come see us in our showroom, or browse a sampling of our collection online from the comfort of your own home. Either way, you will receive the personalized customer service our clients have come to know and appreciate.

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